Thanks for doing this. Big fan of your book and blogs (many of which shaped our approach to SEO at Klenty).
As the founder of a bootstrapped company, I fully resonate with your philosophy of being very thoughtful to raising the right amount or limited amount of capital at the right terms.
The question, however is: as a bootstrapped or lightly capitalised business, how do you compete in a crowded Saas market with other heavily funded competitors. What are the advantages that a David has against a Goliath in the Saas space ? And how does one exploit them - especially in the early days? Any tactical (or philosophical ) thoughts would be great.
2nd question, Marketing for early stage saas businesses: what are some saas companies/ examples that you admire for their approach to marketing. Especially the ones that punch above their weight class - when it comes to mileage vs size of company. And why?
Look forward to your thoughts!