I’m Martha Bitar, co-founder and CEO of Flodesk. Ask me anything!

Haha yes! I would freak out less. I remember the first time our system crashed. It was a few months after launching and I thought that would be the end of our journey. We were down for about 4 hours and those were the longest. The next morning, I woke up to about 12 customers telling their audience on IG stories that we broke the internet and that they had to join now. I was so focused on making sure that everything was perfect and would be so deflated every time we’d have one issue, one bug, one upset customer. I would fundamentally change that approach. I now know that sometimes things are going to happen, often things that are out of our control (like that time AWS was down) and what matters most is how we handle those incidents: did we communicate promptly and transparently internally and with our customers? Did we create a plan to get better in the future? Did we do a guilt-free and hyper objective retro? That’s my big one. Would love to hear yours.

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