Note: This AMA is closed for new questions, but you can check out the existing conversations below.
In this AMA, we had Hiten Shah — the co-founder and CEO of FYI, a serial founder, an investor/advisor, and the brain behind the Product Habits newsletter — share his thoughtful insights on experimenting for results, picking the right marketing channel as an early-stage B2B startup, the power of consistency, and more. Dive in!
Hiten’s brain pickings:
Here are some curated links to help you know Hiten’s journey and thought process a little better.
On being honest with your team:
“I shouldn’t be necessarily interested in being a nice person and looking to be nice to everyone that works on the team. And I don’t mean that I would be mean, because you would think that’s the opposite. But I want to be objective. I want to be accurate. I want to be honest. And I think a lot of times, and especially this applies to founders I’ve met, they’re nice people, and that prevents them from being honest. That’s the aspect I’m constantly putting myself in check. Am I just being nice? Or am I actually being honest?”
Source: Interview with Hiten Shah, Founder of KISSmetrics, CrazyEgg, FYI and Product Habits
On hiring your first pack of team members:
“If I am interviewing an early-stage startup team member, let’s say, first 7 team members, I like to think of these people as the type of people that can deal with uncertainty and figure out things on the fly, sometimes minute by minute. The most insightful thing I can ask candidates is: What’s your earliest, most traumatic memory?"
Source: My favorite interview question for early stage startup candidates
On lessons from a billion dollar mistake:
“It’s too easy to build from the hip or rely on consensus when creating a product. I’ve learned that the key to driving growth on product is to create product processes that produce repeatable wins. Not one win, not two wins. But wins that can take you through months, years, even decades.”
Source: My Billion Dollar Mistake
On conducting successful user research interviews:
“I use the mute button on whatever tool I’m using to do the interview. I’ll ask a question and then be as silent as I possibly can. My goal is to listen patiently and only talk about 10 or 20% of the time when I’m doing an interview. Silence is your best friend in these customer interviews. When the customer is silent, they’re thinking about the question, and you shouldn’t answer it for them.”
Source: Co-founder Hiten Shah on how PMs can become better at customer research
On remote work:
“My hypothesis has been that what folks don’t understand about remote work is that humans, as I mentioned earlier, want freedom and flexibility and that’s what they get with remote work, that’s a number one thing that they get. And the report kind of proves that out in some interesting ways, so what we learned is that 91% of remote workers said working remotely is a good fit for them.”
Source: Hiten Shah, Co-Founder of Crazy Egg, Kissmetrics, Product Habits and FYI
Stay in touch:
You can follow Hiten to stay updated with his discoveries and insights:
- Hiten on Twitter
- HIten on LinkedIn