To this second question, all this understanding was absolutely foundational to our pricing decisions. We are in a new market and so we had to do a lot of research and iterations to understand the value drivers and willingness to pay and optimize our pricing. and it still evolves as we follow our strategy and satisfy needs of the broader product stakeholders, we still have an immense opportunity to capture that value better. As I am sure you guys know very well, pricing is never finished, and like my marketing professor Rashi Glazer at BerkeleyHaas would say, pricing can be always improved 
3 Likes