I have a small set of questions concerning demand generation at an early stage startup. I wanted to understand:
- How do you go about outbound activities, email giving the highest conversion rates is becoming a bit challenging to handle. We aim to send across 10k emails/ day using gmail.
The process being :
(a) Scrapping the web, particularly LinkedIn to obtain the firstname, lastname and domain. Using that to create emails by inputting popular patterns. We send these emails to the free email verification tools available on the web.
At last, I end up with 3-4 emails for one contact with 60-80% deliverability rates.
(b) Around here, we intend to use gmail api for multiple gsuite users in a relay to send emails. So, if I have 5 users, I’m able to send ( 1.5k*5 = 7.5k emails )/day.
Now I intend to buy two domains, one for finding the testing and finding the correct email out of those 3-4 emails & the second one for sending the message.
Is there a better way/improvisations I should do? We’re tight on budget for buying database tools like ZoomInfo. Plus, am I spamming too much? But isn’t that necessary?
- What kind of ratio should I maintain while going on generic outbound email campaigns & personalized outbounds? Currently, we’re sending 4.5k generic outbounds daily and 25-50 personal
In your experience, which one works better?
What kind of cadence, I should follow? Currently, the ones in place are cadence 5 & 6 from below:
https://www.freshworks.com/freshsales-crm/sales-strategy/sales-cadence-blog/ ( download link )
What’s your opinion for outbound calls in the US? In India, I seem to convert 2 out of 10 calls into a meeting, apparently, in the US the ratio is somewhat 2 out of 100. Are there any tips and tricks to it? Or my numbers are wrong, need to improve upon that.