I'm Nick Francis, Co-founder and CEO of Help Scout. AMA!

Hello Rishab, thanks for the question. There are 3 reasons I believe per seat is the best business model for this type of product:

  1. It doesn’t meter engagement with the product. If at all possible, you don’t want pricing to discourage engagement.

  2. It’s predictable and within your control. Metering by customers fails #1, is very difficult to estimate/predict, and guarantees that your bill keeps going up in a way you don’t really control.

  3. We are not the market leader, and the market is already accustomed to comparing products based on the price per seat. It causes unnecessary complexity in the buying process if the customer isn’t easily able to compare on price.

Is per user perfect? Absolutely not. But it’s simple, it’s predictable, and it enables us to maintain good margins.

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