I’m Aye Moah, CEO and Co-founder of Boomerang. We created the email productivity extension as a SaaS product category back in 2010.
We invented the concept of snoozing a message and made it so dead simple to use that the concept caught on fire. Now the concept of snoozing a message you don’t want to handle right away is accessible to billions of people in every email app, as well as various tech products ranging from Slack to Trello.
We’ve grown to multiple million ARR since then and we have only taken in $400k total of funding. Our last funding round was back in 2011 and we have grown with our customer revenue. So I’d say we can be grouped under bootstrapped companies essentially.
I stepped into the CEO role just last summer after a decade of serving as the CPO and Co-founder. We are one of the rare companies that still have all three original co-founders still working together after all this time.
In 2018, as monopolistic big tech companies are wont to do, Google started “incorporating” snooze and scheduled send features into Gmail natively. Then Outlook followed their example a year later. We were worried about the impact and feared for the worst. We preemptively laid off two-thirds of our team to improve cash flow and brace for the impact. It was a very hard decision that ended up being too pessimistic. It turned out that Google and Microsoft building worse versions of our products had much less impact on our revenue than we feared.
I personally took 2019 and 2020 off from working on Boomerang full time. I was burned out after 8 years as a startup founder and wanted to figure out what’s next for me. Most of 2019, I spent traveling. Late 2019, I started to do some angel investing and also offer productivity consulting to some folks just for fun.
When I was meeting many founders and consulting clients, I kept running into the age-old problem of meeting scheduling being inefficient and tedious all around. That led me to agitating internally to tackle the meeting scheduling problems with the unique technology we already have around live image generation inside an email from calendar schedules. But we made sure we had some patents filed this time around.
As we were building it, the beta product got me personally re-energized to take on the challenge of growing Boomerang to be the best solution for meeting scheduling. So I came back to work full time in the middle of the pandemic and a few months later, we did a leadership change with me taking over as the CEO.
Our company DNA has always been about product innovation and pushing the boundary of technology to make our users’ lives easier. I think that part will remain the same but some things will be different as we enter the next phase of our company.
Topics that I’d love to talk about
- What’s it like to be a category creator in SaaS
- Decision making frameworks around product development
- Product led growth
- How we build a multi-million ARR business with very little funding
- Advantages and disadvantages of not raising funding
- How to keep innovating even as the company grows
- What worked well for our team when we went remote overnight
- Co-founder relationship, especially as a couple co-founder
- Personal productivity optimization
- Why sending a Calendly link is rude
- Why we build schools in Burma and donate to academic labs working on climate change
- Reading 50 books a year for almost a decade, my gardening misadventures and Burmese food
I’ll be back on March 31st at 10:00AM PST to answer your questions! Looking forward to the discussions and thank you to the Relay team for inviting me!